Contrary to one's expectation, this is not the nearest beach to Palma and is the opposite side from Palma de Mallorca to Palma Nova. Closest to Palma to the East are Cala Gamba and Es Molinar which are more under the flightpath of the airport. Platja Palma is a very smart resort with a miles long beach.
The promenade next to the beach is pedestrianised with some vehicular access and, lined with trees, it's really attractive and wonderful for walkers and cyclists.
The promenade is lined with cafes and tourist shops
The buildings are smart, gleaming white and interspersed with greenery
with tourist shops and food shops in the main street